Conservation
The Family Development Foundation (FDF) is committed to fostering sustainable social development by nurturing conscious families and cohesive societies. Faced with the rising challenge of excessive screen time among children, FDF aimed to launch an awareness campaign encouraging kids to prioritize quality time with their families.
Crafting Connectivity: INK’s Journey in Building the ‘Disconnect to Connect’ Brand for FDF’s Awareness Program
In response to this challenge, INK embarked on an initiative to create a distinctive brand within the FDF framework, specifically for the awareness program titled “Disconnect to Connect.” This comprehensive effort included the development of a new logo, the formulation of brand guidelines, and the production of engaging animation videos tailored to resonate with the identified target demographic.
Impact:
Innovative Communication Strategies
